DESIGN LEADERSHIP DEVELOPMENT

Product Dynamics

Make tradeoffs and investments

 
 

Get an overview of how to think about creating impact and exploring tradeoffs through the product life cycle. Deep dive into common business metrics like CAC, MAUs, and LTV, and learn to estimate the ROI of design investments.

What you’ll learn

  • The business focus and common measures at each phase of product maturity

  • How to identify phase-specific design opportunities

  • How to communicate the value through the business lens

Who it’s for

Great for any level seeking to build their business acumen for more impact. Applicable to individual contributors and leaders in brand design, product design, research, and content strategy in startups or tech. All industries and backgrounds welcome.

 
I was worried that a business class was going to be boring, and while there was a lot of business lingo, I was completely surprised. Everything was so relevant to my role and challenges I face as a director at a growing startup.
— Design Director
 

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