DESIGN LEADERSHIP SKILL WHEEL

Evaluate your creative leadership skills.

It’s difficult to grow your leadership skills if you don’t have a clear picture of where you are and where you want to go.

The Design Leadership Skill Wheel allows you to take a snapshot of your current skills, energy, and growth in four specific areas of value that design leaders bring to an organization: self, vision, team, and delivery. By focusing on these four areas, you will be able to map out a practical, actionable plan for growth.

The Design Leadership Skill Wheel covers all creative disciplines, including (but not limited to) brand design, product design, research, and writing. Previously only offered as part of a workshop, the Skill Wheel is now available as a self-guided experience in a (gorgeous) printed workbook.

We created this workbook for anyone in a management or management-adjacent role who wants to assess their creative leadership skills. It is designed to support people at all stages of their leadership journey—an individual contributor seeking more impact, a manager recently promoted, a senior individual contributor considering a jump to management, or even a senior director building their own leadership team.

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“This was a new way of thinking, and extremely eye-opening. Knowing where my strengths were allowed me to focus on leveraging and leaning into those skills, instead of focusing on weaknesses.”

— Kevin Garcia, UX Manager at AWS

“Starting with myself as the foundation really resonated with me. I always thought about leadership as serving others and focusing on everyone and everything but myself, so looking inward was a mindset shift for me. But it was immensely helpful to start here, because if I don’t understand myself as a leader, I’ll be much less equipped to help others and lead effectively.”

— Lauren Porter, Head of Design