DESIGN LEADERSHIP DEVELOPMENT
Demystifying Vision
Show what’s possible
Visions emphasize the tension between the present and what is possible, motivating people to support change. Establishing a North Star shows people why change is needed, whether it’s a new strategy, new funding, or new hires. You are already doing this, but we’ll help you polish it.
Imagining that better state is only the first step. It is essential to communicate your vision so that people trust your reasoning and feel an urgency to help make it happen.
Distinguish between dream, vision, strategy, and roadmap. Discuss what it means to be visionary, how the most influential proposals describe the current state, what’s not working, and offer a better way forward.
What you’ll learn
How visions align and motivate toward a goal
Distinguish and leverage dream, vision, strategy and roadmap
Three aspects of being a visionary leader
How visions show up in different ways at different levels
A framework for communicating your vision clearly and compellingly
Who it’s for
Great for any level seeking to initiate change or impact strategy. Applicable to individual contributors and leaders in brand design, product design, research, and content strategy in startups or tech. All industries and backgrounds welcome.
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